Your brand is a symbol for your company. It is used to market and advertise yourself to prospective clients. Changing your brand ID is an important decision that will affect your overall success. There are many factors to consider when choosing to make such a big decision. Your brand identifies who you are, what you do and what you are helping prospective customers with. It ultimately defines your image and how you want to portray it to the public.
When changing your brand ID you ultimately have to identify yourself as a new company. You should consider a complete brand overhaul when deciding to take this step. You have to have the mindset that you may lose customers, but you are going to gain new ones. They are the ones you want to hold onto. You want to turn them into repeat customers. As our friends at The Marketing Machine tell us – Your goals should be stronger and your message should be clearer.
You have to consider that this is a process. You can’t rush it. You will need a few years to make this overhaul successful. It is best to start in small increments. Slow and steady wins the race. You may try honing in on your services. Eliminating the ones that are not successful. You may even add one or two new ones that will represent your new brand. You can then move onto changing the name, the logo and more.
You have to understand that you need to develop a relationship with customers. You considered yourself a new company, you have taken the process slowly and now you need to continue to strengthen your relationship with your old customers and develop strong ones with new customers. Customers are there to have a need fulfilled. You are there to solve a problem. If you are able to do that over and over and do it well, you will keep them coming back. They want a brand that never fails and is tried and true.
Branding adds credibility to a business. Sometimes the best decision is to put an expert in charge. As a small or large business owner tapping into a marketing company’s expertise can mean the difference between failing or succeeding when changing your brand. A marketing expert can implement strategic steps to ensure your brand has a smooth transition with little confusion. They can help with performing internal checks. Making sure you are social. They can also make sure that your product or service experience is successful with customers. At the end of the day the customer is always right.