Search engine optimization is one of the most important concepts for small businesses that are looking to differentiate themselves from their competition. This article will introduce a business owner to search engine optimization (SEO) and also provide some advice on how to choose an SEO firm.
The best way to understand the role that SEO plays for small businesses is by thinking about your own web search habits. If, as an example, you are looking to find a new local pizza shop to order from you will likely type the name of the town you are in and pizza and then choose one of the options. Most people will select one of the first few options from the search and several other people will venture to the second web search page and choose from the options there. Very few will venture beyond that. As such, pizza places with their website being placed on the first page will gather the greatest amount of sales while others on the later places will get less.
It is important to understand how web searches choose which brands show up first in the major search engines. Most of the formulas are proprietary and not public but the number of site visits, number of other sites referencing the website, and number of news articles referring to the site will all have an impact on the ranking and ultimate placement of the website. An SEO firm will help to modify these results by placing articles and improving on the local business results. The usage of an SEO firm can have a huge impact on your website and rankings which can drive both new revenues and profit for a small business.
There are many SEO firms out there and choosing between them can be challenging to a small business owner. To narrow down the choices a small business owner should concentrate on local SEO firms that are more knowledgable about the local market and have greater access and connections with local newspapers and review sites. This access can lead to better placements for the small business that are visited more frequently which can result in better website rankings.
Choose an local SEO firm that is established and has a history of providing local businesses with services that help to drive their business. Established SEO firms tend to have a better understanding of the results of their work and how to monitor their success. Interview the local SEO firm and listen to their suggestions and familiarity with the local market. Following this can lead to better overall rankings for your company and greater revenues and financial success.